Notes

Outline

OVERVIEW Review of Implicit Bias so far… Automaticity vs. Control (Devine) The relation between implicit and explicit measures (Fazio) The IAT Video: Greenwald & Banaji on Frontline Greenwald et al: What they demonstrated Play “Beat the IAT!”

Review Consciousness: Awareness (implicit/explicit) Control (automatic/deliberate) Cognitive à Social psychology Dovidio, et al. (adopted semantic priming) Fazio et al. Automatic attitude activation Automatic prejudice (“bona fide pipeline”) Others: Perdue & Gurtman, Banaji & Greenwald (false fame & criminality), etc.

Automaticity vs. Control Devine (1989): Implicit knowledge of stereotypes is fairly universal Stereotypes are automatically activated in the presence of a group member (or symbol of) Low prejudice (deliberate; on questionnaire) responses require controlled inhibition When controlled inhibition is precluded, high and low prejudice people will exhibit bias When control is allowed, high and low prejudice people will differ in their responses and behavior

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