EVALUATING PBM INFORMATION ON THE INTERNET: CUSTOMERS, TECHNOLOGY, CONTENT, AND CRITERIA

6/16/00


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Table of Contents

EVALUATING PBM INFORMATION ON THE INTERNET: CUSTOMERS, TECHNOLOGY, CONTENT, AND CRITERIA

RESEARCH OBJECTIVE

CONCEPTUAL FRAMEWORK

CONCEPTUAL FRAMEWORK

CONCEPTUAL FRAMEWORK

POPULATION STUDIED

VARIABLES: INTERACTIVE MARKETING ON THE SITE

VARIABLES: TECHNOLOGY FEATURES

VARIABLES: CONTENT AND PURPOSE Derived from HONcode and AHCPR White Paper

VARIABLES: CONTENT AND PURPOSE (Cont.)

PRINCIPAL FINDINGS: INTERACTIVE MARKETING

GETTING CONTROL OF “COOKIES”

PRINCIPAL FINDINGS: TECHNOLOGY FEATURES

PRINCIPAL FINDINGS : CONTENT AND PURPOSE

PRINCIPAL FINDINGS: CONTENT AND PURPOSE

PRINCIPAL FINDINGS: TAXONOMY PIE CHART

PRINCIPAL FINDINGS: TAXONOMY DEFINITIONS

CONCLUSIONS

IMPLICATIONS FOR POLICY, DELIVERY OR PRACTICE

IMPLICATIONS FOR POLICY, DELIVERY OR PRACTICE

IMPLICATIONS FOR POLICY, DELIVERY OR PRACTICE

REFERENCES

I Institute for the Study of I Healthcare Organizations & Transactions

Author: Lucy Canter Kihlstrom