VARIABLES: INTERACTIVE MARKETING ON THE SITE

Target Audience

Evidence of Niche Marketing

Creation of Brand Recognition and Identity

Information Gathering (Use of “Cookies”)

“Cookies” are small data files that are automatically created on your computer’s hard drive when you visit a Web site. They contain a unique tracking number which can be read by the site and ad servers every time that you visit a site. “Cookies” track your movement on the site and tailor information and ads to comport with your previous choices and preferences on the site.

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