PRINCIPAL FINDINGS: INTERACTIVE MARKETING

12 (17%) PBM Web Sites Targeted 1 Audience.

5 Targeted Only Employers; 7 Targeted Only Patients

59 (83%) of the Sites Targeted Multiple Audiences Including: Physicians, Pharmacists, Investors, Home Health Facilities, And/Or Managed Care Organizations.

52 (73%) Opted for Niche Marketing.

38 (54%) Attempted to Create Brand Identity.

23 (32%) PBMs Sent a “Cookie” to the Investigator’s Hard Disk.

QUESTION: How Do You Control the Receipt of “Cookies”?

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