PRINCIPAL FINDINGS : CONTENT AND PURPOSE

On 10% of the Sites, the Purpose was Evident Within 2 Mouse Clicks.

24% Offered Medical Advice on the Site.

Of the 24%, 3% Provided Credentials of the Advice Giver.
Of the 24%, 76% Included a Statement that the Advice Should Not Replace Consultation With a Health Care Professional.

24% Included a Confidentiality Statement.

11% of the Sites Included Outside Advertising.

None Included a Clear Advertising Policy.
In None of the Cases Could the Advertising Material Be Differentiated from Other Material on the Site.

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